Your salespeople study the manuals. But when they're in front of a client, they freeze.
With Selna, they practice presentations, objections and negotiations in a safe environment - before losing real deals.
Practice sales conversations out loud, on demand
The problem you know well
New salespeople read manuals, do shadowing, attend training... but the first time they face a skeptical client or an unexpected objection, they're left speechless. And every lost deal has a real cost.
Why it works
Fail without consequences
Practice tough objections in simulation, not with real buyers. No pressure, no lost deals.
Objective feedback
Concrete metrics on clarity, persuasion, active listening and technical knowledge.
Accelerated onboarding
New salespeople ready sooner. Less time to first closed deal.
Any sales situation
We create scenarios tailored to your product and market. These are just a few examples.
Technical presentation
Explain complex product to a decision-maker asking tough questions.
Handling objections
"It's too expensive", "We already have a supplier", "I need to think about it"...
Price negotiation
Client asks for aggressive discount. How to defend value without losing the deal?
Difficult client
Skeptical, impatient decision-maker who questions everything.
And much more: cold calls, discovery calls, product demos, follow-ups, recovering lost deals... Tell us the situations that challenge your team the most.
We simulate exactly the clients your team faces
Not generic scripts. We configure each personality to match your reality: from cooperative to resistant, calm to impatient, technical to emotional.
"That difficult client your team dreads? We can create them for safe practice."
Your product. Your processes. Your language.
We don't use generic scenarios. We import your manuals, configure your criteria, and create situations your team faces every day.
Document Import
Product manuals, sales scripts, FAQs — avatars know YOUR product, not generic information.
Custom Criteria
We define what matters to you: specific techniques, key phrases, mandatory processes from your company.
Your Business Scenarios
Based on real situations from your company, with the context your employees need.
Purpose-built for training.
Not a generic tool repurposed. A training platform with behavioral analysis, multi-criteria evaluation, and structured feedback your teams can act on.
It's not another e-learning
Traditional role-play
- ✗Hard to scale (needs people)
- ✗Embarrassment between colleagues
- ✗Subjective and inconsistent feedback
E-learning / Videos
- ✗Passive - doesn't simulate real conversations
- ✗Doesn't practice improvisation
- ✗Low knowledge retention
Selna
- ✓Active voice practice, like a real meeting
- ✓Available 24/7, infinite scale
- ✓Objective and consistent feedback
- ✓Scenarios customized to your product
It actually works
In our pilots, everyone who repeated scenarios showed measurable improvement in technical presentation and how they handle the conversation.
Simple and fast
Choose the scenario
Select from real situations adapted to your product and market.
Practice by voice
Speak naturally, as you would with a buyer.
Get feedback
Detailed analysis with scores and specific improvement suggestions.
See how it works in 3 minutes
Try a real sales simulation. No signup, no commitment.
Demo: Sales Conversation
Experience being the client in a sales presentation. The avatar will pitch Selna to you - feel free to ask questions, raise objections, and test it out.
~3 minutes • No signup
Full visibility into team progress
No more subjective reviews and gut feelings. See concrete data on each employee.
Team Progress
See each person's progression over time. Compare before and after scores.
Individual Profiles
Identify trends: who excels at empathy but needs to work on technical knowledge?
Suggested next steps
The platform proposes follow-up scenarios and focus areas for each person, based on their history.
Data, Not Impressions
Complete session history, metrics by competency, export for reports and evaluations.
Communication
+15%Ready to accelerate your team?
Let us show you how Selna can prepare your salespeople for any conversation.
30-day free pilot
We create scenarios for your product, give access to 5 salespeople, and measure results together.
What's included:
- ✓Custom scenarios for your product/service
- ✓Full platform access for 30 days
- ✓Up to 5 users from your team
- ✓Progress reports and metrics
- ★Cost: zero
In return, we only ask that you share results (before/after metrics) and honest feedback.
Works on any device
100% web-based, no installations required